IT430 GDB Solved
Trust and satisfaction are essential ingredients for successful business relationships in business-to-consumer electronic commerce. The results indicate that trust directly and indirectly affects a consumer's purchase decision in combination with perceived risk and perceived benefit, and also that trust has a longer term impact on consumer e-loyalty, consumer’s pre-purchase, purchase and post purchase through satisfaction.The key factors that are more critical and build systematic relationship between a consumer and a particular Web brand to the internet consumer regarding trust on an E-Commerce portal are
1) Security,
2) Privacy
3) Brand name
4) Word-of-mouth
5) Good online experience
6) Quality of information
Security:
In particular, trust is crucial because it influences several factors essential to online transactions, including security and privacy. Consumers who experience positive security leads to improvements in the levels of familiarity on the Web.
Privacy
In addition to security, privacy must also be a key factor affecting brand trust since it, affects brand loyalty on the Web. Privacy on the Web means risk perceptions towards exposing the consumer’s own information the most important reasons non-buyers, who are uninterested in online shopping, give for not shopping online are not functional, but related to issues of control over personal information. Furthermore, individuals have serious and legitimate concerns about the privacy of information they provide to favorable direct marketers. If a E-Commerce portal protects individual’s private information, the Web site is perceived as having higher levels of trust.
Brand Name:
Another factor is the name of the E-Commerce portal from which the product or the service is purchased or recognized. When inexperienced decision makers are faced with achoice in which a known brand competes with unknown brands, they are considerably more likely to choose the familiar brand. Perceptions of favorable and reputable Web site as a brand on the Web are associated with higher levels of brand trust.
Word of Mouth :
Word of mouth (WOM) is commonly defined as informal communication about the characteristics of a business or a product which occurs between consumers. The Web sites built by positive WOM are perceived as having higher levels of brand trust than marketing-controlled advertising.
Good Online Experience:
User’s positive experience may be sufficient to alter perceptions of more than one preceding negative experience, and vice versa. In the context of online retailing, customers usually expect Web sites to offer them not just a message, but a positive experience.
Quality of Information:
To ensure the positive trust in internet consumer’s mind, e-commerce portal must provide quality information to build the customer’s trust and avoid risk averse thinking in consumer’s mind. Consumer willingly performs the purchases with quality info provided on web-portal. Fake information will loose the consumer’s trust.
Trust and satisfaction are essential ingredients for successful business relationships in business-to-consumer electronic commerce. The results indicate that trust directly and indirectly affects a consumer's purchase decision in combination with perceived risk and perceived benefit, and also that trust has a longer term impact on consumer e-loyalty, consumer’s pre-purchase, purchase and post purchase through satisfaction.The key factors that are more critical and build systematic relationship between a consumer and a particular Web brand to the internet consumer regarding trust on an E-Commerce portal are
1) Security,
2) Privacy
3) Brand name
4) Word-of-mouth
5) Good online experience
6) Quality of information
Security:
In particular, trust is crucial because it influences several factors essential to online transactions, including security and privacy. Consumers who experience positive security leads to improvements in the levels of familiarity on the Web.
Privacy
In addition to security, privacy must also be a key factor affecting brand trust since it, affects brand loyalty on the Web. Privacy on the Web means risk perceptions towards exposing the consumer’s own information the most important reasons non-buyers, who are uninterested in online shopping, give for not shopping online are not functional, but related to issues of control over personal information. Furthermore, individuals have serious and legitimate concerns about the privacy of information they provide to favorable direct marketers. If a E-Commerce portal protects individual’s private information, the Web site is perceived as having higher levels of trust.
Brand Name:
Another factor is the name of the E-Commerce portal from which the product or the service is purchased or recognized. When inexperienced decision makers are faced with achoice in which a known brand competes with unknown brands, they are considerably more likely to choose the familiar brand. Perceptions of favorable and reputable Web site as a brand on the Web are associated with higher levels of brand trust.
Word of Mouth :
Word of mouth (WOM) is commonly defined as informal communication about the characteristics of a business or a product which occurs between consumers. The Web sites built by positive WOM are perceived as having higher levels of brand trust than marketing-controlled advertising.
Good Online Experience:
User’s positive experience may be sufficient to alter perceptions of more than one preceding negative experience, and vice versa. In the context of online retailing, customers usually expect Web sites to offer them not just a message, but a positive experience.
Quality of Information:
To ensure the positive trust in internet consumer’s mind, e-commerce portal must provide quality information to build the customer’s trust and avoid risk averse thinking in consumer’s mind. Consumer willingly performs the purchases with quality info provided on web-portal. Fake information will loose the consumer’s trust.
No comments:
Post a Comment